It's hard to believe, but as late as the 1960s you couldn't show dick at all in porn
magazines. If you didn't have access to the gay grapevine, you basically had to
settle for mass-marketed images of strongmen in so-called physique magazines.
When they weren't harking back to the ancient Greeks they displayed a variety of
queer cliches: gladiators, cowboys and sailors. Those were chaste times. When two men
touched, it wasn't overtly sexual, though neoclassical "wrestling" poses took up some of the slack.
And cocks were verboten. The guys wore posing straps, those flimsy pouches that revealed
even as they concealed.
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Perhaps the most infamous provider of stroke material was Bob Mizer,
who founded the Athletic Model Guild in the late 1940s.
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It was intended to provide Hollywood
casting directors with their choice of young flesh, and ended up overseeing a softcore empire
which mailed material out across the world. His story was immortalised in J Valentine Hooven's excellent
book Beefcake, and an excellent drama documentary directed and written by Thom Fitzgerald
which was released on DVD by Millivres Multimedia.
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Wide-eyed Neil O’Hara (Joe Peace), the epitome of all-American wholesomeness, leaves his
rural home in search of adventure in L.A. He is spotted and picked up by obsessive photographer,
and founder of the Athletic Models Guild, Bob Mizer (Daniel MacIvor).
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The combination of
interviews with the stars of that lost era including Joe Dallesandro who went onto star
in Andy Warhol movies, Valentine Hooven and Jack LaLanne, together with dramatic re-enactments
of the events leading to Mizer’s trial, makes for a heady mixture of biography, fantasy and social history,
as well as a voyeuristic look at the underlying homoeroticism that really sold Physique Pictoral.
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The commercial release of the mainstream film Beefcake
introduced Mizer and his work to millions of moviegoers. But for thousands of service
men and others, Mizer was no stranger. "Soldiers, sailors and marines knew that if
they came through Hollywood, they could pick up an extra fifty bucks by posing for
Bob," said Bell. In addition, Mizer photographed thousands of gay and straight men
of all descriptions. His subjects included motion picture and television actors,
waiters, motorcyclists, college men, construction workers, California surfer boys
and mid-Western farm hands just off the bus and searching for fame and fortune in Hollywood.
Since Mizer's death
in 1992, the slides, negatives and other assets of his estate have been
in the custody of Wayne Stanley, one of Mizer's legal advisers and friends. During
that time, licenses have been given periodically to publish, reproduce, sell or
exhibit some of Mizer's work. Beefcake tells the story of Mizer and this fascinating part of Hollywood Gay History.
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For more about the era of the Athletic Model Guild and a gallery of original
physique photos click
here.
For more about the Bob Mizer Foundation website click here.
Beefcake(18) is available from
Amazon and at your local DVD stockist. The book Beefcake is also
available direct from
Amazon.
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